Privacy Policy

Our Commitment to Your Privacy

At Luxury Beds, protecting your personal information is a top priority. This policy explains how we collect, use, and safeguard your data, so you can shop with complete peace of mind.

We promise to never pass your data on to third parties, except for the essential purpose of fulfilling your order (for example, giving your address to our delivery partner). We operate in full compliance with the Data Protection Act.

For your security, we never store your full card details. All payments are processed through a secure, encrypted payment gateway.

How We Keep Your Data Secure

Secure Transactions

Any information you share during checkout is protected using powerful 128-bit SSL encryption. This means your payment details are scrambled into a secret code that no one else can read. You can relax knowing that your sensitive information is safe with us.

Data Encryption & Storage

Once your information is on our systems, it’s protected by internationally recognised 256-bit encryption standards. We are regularly audited by banking authorities to ensure our security measures remain state-of-the-art.

Employee Access

Your privacy is secure even from our own team. Our systems are designed so that no employee can see your full payment details. Access to sensitive data is strictly limited to senior staff for essential purposes only, such as official fraud investigations.

Our Use of Cookies

Like most websites, we use cookies to improve your browsing experience. A cookie is a small text file that helps our website remember you and your preferences.

We use "session cookies" to keep track of your journey on our site, for example, to remember what you've added to your basket. These are temporary and are deleted as soon as you close your browser.

By using our site, you agree to our use of cookies, which help us:

  • Understand how our customers use the site, so we can improve it.
  • Store your preferences to create a more personal experience.
  • Speed up your searches.
  • Recognise you when you return.

You can block cookies by adjusting your browser settings, but please be aware that this may prevent some parts of our website from working correctly.

The Information We Collect & How We Use It

To provide our service, we may collect information about your visit (like your IP address and browsing activity) and any other details you choose to share with us. We use this information to:

  • Personalise and improve your browsing experience.
  • Send you important, non-marketing updates about your order.
  • Send you marketing news and offers if you've opted in (you can opt out at any time).
  • Handle any enquiries or complaints you may have.

When We Might Share Information

We will only disclose your information in specific circumstances, such as:

  • If required to do so by law.
  • In connection with any legal proceedings.
  • To defend our legal rights (e.g., for fraud prevention).
  • To a potential buyer of our business.

Other than the reasons above, we will not provide your information to third parties.

Policy Updates

We may update this privacy policy from time to time by posting a new version on our website. We recommend checking this page occasionally to ensure you are happy with any changes.

Your Rights & Your Data

You have the right to request a copy of the personal information we hold about you. You can also instruct us at any time not to use your information for marketing purposes.

To ensure our records are accurate, please let us know if any of your personal information needs to be corrected or updated.

Lawful Basis for Processing Data (UK GDPR)

We process your personal data only where we have a lawful basis to do so under the UK General Data Protection Regulation (UK GDPR). This means we may process your data on one or more of the following grounds:

Consent: where you have given us clear consent to process your personal data for a specific purpose, such as subscribing to our marketing emails or newsletters.

Contractual Necessity: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract. For example, to fulfil your orders, manage your account, or provide customer support.

Legal Obligation: where we need to comply with a legal or regulatory obligation, such as maintaining records for tax purposes.

Legitimate Interests: where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, to improve our website, prevent fraud, or analyse usage patterns to enhance our services.

 

2. Data Retention Policy

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

For example:

Order information is retained for a minimum of six (6) years to comply with tax and accounting laws.

If you contact us through our website, we will retain your enquiry for up to one (1) year after resolution, unless further retention is required.

If you have opted in to receive marketing communications, we will keep your contact details until you withdraw your consent.

When we no longer need your data, we will securely delete or anonymise it. We regularly review our data retention periods to ensure they remain appropriate.

 

3. Marketing Communications & Opt-In

We will only send you marketing communications (such as newsletters, special offers, or updates) if you have actively opted in to receive them.

When you sign up for marketing communications:

You will be given a clear choice to opt in — any opt-in boxes will be unticked by default.

We will clearly state what types of communications you will receive and how often, where possible.

You can withdraw your consent at any time by clicking the “unsubscribe” link in any marketing email you receive from us, or by contacting us at hello@luxury-beds.co.uk.

We will not share your personal data with third parties for marketing purposes without your explicit consent.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please get in touch. You can email us at hello@luxury-beds.co.uk or write to us at Luxury Beds, 249 CANTERBURY AVENUE, BRADFORD, ENGLAND BD5 9JY.